Rentify Launches Renewal Command Center, a Third AI Agent Inside Earn AI

Rentify has launched Renewal Command Center, the third specialised AI agent inside Earn AI, its AI-native operating system for rental operations, the Dubai-based fintech and proptech startup announced. The new agent handles the full lease renewal workflow, generating tenancy agreements, incorporating tenant intelligence, and connecting to embedded insurance and Open Banking-powered payments, a process property managers currently run manually across disconnected systems.

What Renewal Command Center actually does

Rentify frames the launch around a scale problem: nearly 80% of residential tenants renew their tenancy agreements each year, by the company’s own account, making renewals one of the largest recurring operational responsibilities property managers carry, and one that grows faster than headcount as portfolios expand. Independent Dubai Land Department-linked market reporting puts 2025’s renewal share at 62% of the 530,000 rental contracts signed that year, still a majority, though lower than Rentify’s own figure; the gap is worth noting rather than repeating Rentify’s number as an independently confirmed market-wide statistic.

The people behind it

Rajneel Kumar, Rentify co-founder, said,

“We built Earn AI around a simple idea that technology should handle the operational heavy lifting so property managers can focus on outcomes for landlords and tenants. For decades, the only way to scale was to hire more people, but AI changes that. Renewal Command Center takes that idea into one of the most repetitive workflows in property management, connecting renewals, tenant intelligence, Open Banking, embedded insurance and payments in a single flow, with every critical decision still made by a person.”

Rashed Hareb, Rentify’s co-founder and CEO, framed it as a broader roadmap: “Property managers don’t need more dashboards. They need greater operational capacity. Over the next decade, every major operational function within the property management business will gain a specialised AI counterpart. Our role is to build an operating system that enables those teams to work together seamlessly.”

We spoke with Rajneel Kumar earlier this month about Earn AI’s landlord-facing layer, where he put its intelligence engine at 94% accuracy, flagging the remaining 6% for human confirmation rather than guessing. Renewal Command Center extends that same underlying system into the renewal-specific workflow rather than introducing a separate product.

Why it matters

For UAE property managers running larger portfolios

The problem Rentify is targeting is structural: as a property management portfolio grows, the operational load of renewals, collections, tenant onboarding, documentation and compliance tends to grow faster than the team managing it, especially when those workflows sit in separate, disconnected systems. Folding renewal-specific tasks, lease generation, tenant intelligence, insurance, and payments into one workflow is a genuine attempt to solve that bottleneck rather than add another dashboard on top of it.

Embedded Finance: another proptech platform plugs in rather than builds

Renewal Command Center leans on two existing regulated partners rather than building insurance or payments infrastructure from scratch: Rent Shield runs through YallaCompare, a CBUAE-regulated insurance broker, and the payment orchestration runs through Spare’s Open Finance rails, the same infrastructure already covering rental payments (via Rewa) and business payments (via Xsquare) elsewhere in the market. That’s a pattern worth naming: UAE proptech platforms are increasingly assembling embedded finance capability by plugging into existing regulated fintech rails rather than seeking their own licences.

What’s next

Whether the AED 22 billion portfolio figure grows meaningfully once Renewal Command Center is live for a full renewal cycle is the more concrete thing to track next.

FAQs