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Dubai Residential, the owner and operator of one of Dubai’s largest residential leasing portfolios, has partnered with UAE fintech and proptech platform Rentify to let eligible new and renewing residents spread part of their rent into smaller payments. The service covers 22 communities, home to more than 146,000 residents, according to the companies’ announcement on 5 November, and is paid for with credit cards from select banks.
Key takeaways
Residents on a four-instalment rent plan can use Rentify to break their first instalment into smaller payments. New residents can use it when they sign their lease.
It runs on credit cards from select banks, ‘with competitive rates’, subject to eligibility criteria and terms. The announcement names no bank and gives no rate or fee.
It sits alongside Dubai Residential’s existing payment methods and does not replace them.
What residents can do
The scope is narrower than a full monthly rent plan. Residents whose rent is already structured across four equal instalments can use Rentify to divide the first of those instalments into smaller payments. New residents can choose the option when signing a lease. The announcement does not say whether new residents can split more than their first instalment.
Payment is by credit card from select banks, and access depends on eligibility and the applicable terms. The announcement does not say who sets the eligibility criteria, what the card rates are, or whether Rentify or the card issuer carries the instalment plan.
Dubai Residential’s own website tags every community with ‘Flexible Payment Options’ without explaining what they cover. The site lists 23 communities, one more than the 22 in the announcement, and the announcement does not say which community is outside the service.
Who is behind it
Dubai Residential is the residential leasing brand of Dubai Holding Asset Management, which introduced the name in October 2024. Its portfolio runs from premium residences at Bluewaters, City Walk and Nad Al Sheba Villas to family communities such as The Gardens, Remraam, Layan, Ghoroob and Shorooq, and affordable corporate housing, according to the announcement.
Rentify is a Dubai-based platform that offers tenants monthly rent payments and landlords upfront payment. It describes Earn AI, its AI-native platform, as combining AI agents with embedded payments, Open Banking, insurance and tenant intelligence. Its Rentify Pay product launched this year, and the company says it has offered flexible payment solutions to more than 10,000 rental units since it was founded. The announcement describes the Dubai Residential deal as an important milestone in Rentify’s growth.
Ahmed Al Suwaidi, managing director of Dubai Residential, said,
“The partnership reflects our commitment to making the rental journey simpler, more flexible and increasingly digital. It is a step towards a seamless experience across every stage of the resident journey, from enquiry and onboarding through to payments and renewals.”
Rashed Hareb Al Mheiri, co-founder and chief executive of Rentify, said:
“Expectations around renting are changing, with residents increasingly looking for greater choice and flexibility in how they manage their payments.”
Rajneel Kumar, Rentify’s co-founder, said,
“The partnership brings together technology, financial services and residential real estate to broaden payment choice.”
Residents can already manage maintenance requests, contract renewals, move-in and move-out services, payments and community updates through the Dubai Residential app, according to the announcement.
Where it fits in Dubai’s rent market
Flexible rent payments are becoming common in Dubai. The Dubai Land Department’s FlexiRent initiative, launched in June 2026, lets participating landlords offer monthly, quarterly and semi-annual rent schedules, and participation is voluntary. Keyper, a proptech platform backed by First Abu Dhabi Bank and Dubai First, has offered a Rent Now, Pay Later service since 2023. Local media have reported, citing unnamed sources, that the Dubai Land Department is preparing a bank-backed scheme with up to 12 interest-free monthly instalments. The department has not confirmed it.
Rentify has also partnered with Mawarid Finance, a Central Bank-licensed lender, on a product that turns annual rent into monthly payments while the landlord is paid upfront, according to reports in February.
FAQs
What did Dubai Residential and Rentify announce?
A partnership that lets eligible new and renewing residents across 22 Dubai Residential communities split part of their rent into smaller payments through Rentify.
How does the Rentify option work?
Residents with rent on four equal instalments can use Rentify to divide their first instalment into smaller payments, and new residents can access it when signing a lease. Payment is by credit card from select banks, subject to eligibility and terms.
Which banks and what rates apply?
The announcement does not name the banks. It says rates are competitive and gives no figure.
Is this the same as Dubai’s FlexiRent scheme?
No. FlexiRent is a Dubai Land Department initiative that lets participating landlords offer monthly, quarterly or semi-annual schedules. The Rentify option is a card-based service that Dubai Residential has added to its own payment methods.
Editor’s Take: The announcement names 146,000 residents and 22 communities and says nothing about how many of them will qualify. Only the first of four instalments can be split, the service needs a credit card from a select bank, and the cost is described only as competitive. The number to ask for is the card rate and any fee a resident pays on top of the rent, along with how many residents have used the option once it has been live for a quarter.